Re-reading my post of 6 Jan this year (‘Too Much of a Good Thing’) it dawns on me that what I’m talking about is a type of risk – the risk of more.

A lot of risk thinking has to do with having too little or not having things the way you want them (for example, when things go wrong). But in an affluent society having too much can be risky, by clouding the simple option and stretching decision-making capabilities to the max.

Right. Nobody move. I hereby lay claim to this idea and phrase ‘The Risk of More’. Since it’s just occurred to me I have, as yet, done precisely zero research to find out if anyone got there before me. If not, expect a book in 2015.