The 30 Second Rule

Does anyone in the Risk field enjoy churning out huge risk reports, running to many (dozens, hundreds) of pages, so convoluted that much of it goes straight to the shredders? Me neither. I’d rather lick wasps.

Happens a lot though. I’ve lost count of the number of times I’ve seen a report so ram-packed full of 8-point information it’s almost impossible to work out what the hell it’s saying.

And yet, this is the key element of the whole risk cycle, the bit where the risk community gets air time at the Palace, the ‘value-add’.

So, my proposal: the 30 Second Rule. It’s simple: your report is a success if a non-technical reader can understand the key issue, its magnitude and what should be, or is being, done about it, within 30 seconds of picking up the paper. If the reader is still in the dark on the 31st second, the report fails.

That’s all we have to do to avoid licking wasps.